This week, not one, but two, heavyweight analysts have published reports that indicate the growing strength of Mobile VoIP. The first is from Juniper, and the second from Ovum. For the uninitiated, here are several of the salient points as we see them.

Mobile VoIP customers make more calls. It seems so obvious one wonders why the Mobile Network Operators took so long to do the math. Interrogating our database of heavy-use MO-Callers, we know that people who want to save money on calls do so because they make a lot of calls.

Mobile VoIP customers are “sticky” and less likely to churn away to alternative services. Again, seemingly obvious but give the people what they want and they’re happy, try and ban or block the services they want to use and hey presto, they move away.

Mobile VoIP and VoIP will not be free forever – this is not a race to zero. Frankly, we were unsuprised that Skype announced that they would begin charging for 3G Mobile VoIP calls in the New Year. The Telecoms Industry is struggling to find new data tariffing models to support the build and maintenance of high speed networks, everyone is making every attempt to sweat monetization at every point of the value chain.

So what does all this mean for Morodo? Well, we’re pleased to tell you that it’s all good news for us. Why?

Mobile VoIP is an offer that has yet to reach mass-adoption in any market. The more people putting Mobile VoIP in the press, on blogs, on TV, radio etc the better for Morodo.

Mobile Network Operators get Mobile VoIP and their interested. Regular readers of the Morodo blog will know that we presented MO-Call at the Beijing Global Mobile Internet Conference. We were very pleased at the number of approaches from Operators, most of whom just ‘got’ the business model right away.

Morodo’s network and apps sweat every network technology. Honestly, we read a lot about 3G, 4G, LTE, WiMax, EVDO, HSDPA etc. etc. ad infinitum. These are meaningless terms and acronyms to the consumer,  they don’t care about the technology that provides the service, they just care that it works. Well, Morodo works on just about any network bearer you care to mention.

Pricing is not a zero sum game. We have always sought to keep our pricing as transparent and simple as possible. It’s what customers want. In the new era of unmetered charging (flat rate per month fees for usage) we know that we’ll have a lot flexibility to offer the market what it wants. And we know the value of giving the customers exactly what they want.