Should Microsoft have made their own Windows Phone?

Which business model is the right one: Apple’s or Microsoft’s? Actually, Apple isn’t the only company that specs and sells its own phones; RIM, Nokia, and HP/Palm do as well.  The other camp (Microsoft and Google) simply make the OS and software for their platform but license it out to manufacturers.  (There are some grey areas in this statement but let’s not get bogged down with semantics…) There are obvious advantages to what we will call…

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